People are sick of traditional advertising. Let us face it, the majority of the current advertisements are not functioning or, at best, are not generating sales. So entrepreneurs need additional ways of conveying the product's value to the customer.
1) The Trend – The Alpha Female.
She's the principal shopper and 80 percent of the time that the decision maker. Organizations are finally waking up to the power of their bag. She is your principal target regardless of what her age bracket. Luckily, we've passed the "Age of Pink" where entrepreneurs believed that whatever pink could market.
2) The Trend – Baby's Got Bling.
The luxury market is on the upswing. Whether its designer bottled water or pet care products, customers will willingly pay a premium. Nothing is too off the wall in the luxury marketplace. When it's packed right, it is going to pique the client's interest.
3. The Trend – New Slutting.
Forget about brand loyalty. These days are all gone. Marketers have invested big dollars seeking to guarantee product devotion but customers are moving from loyalty buys and trying new products. One thing that's driving this trend is the increase of private label packaging. You may use shrink wrap filmfor affordable packaging.
4. The Trend – BOOM.
Who is going to be the largest future buying demographic? The 50+ generation. The amounts are amazing and it is a continuing growth market also. Make this client's TRUST and you'll keep their buying power for 25 decades.
What To Search For And Can:
Do not dismiss methods to enhance present product packaging: bigger kind, ergonomic capacities or even products which are easier to hold onto. I am astounded by the lack of invention within this category.